If your company is serious about content marketing, you’ll need a simple yet comprehensive way to plan, produce and analyze your content. Fortunately there are great companies out there whose bread and butter is making your life easier, for a little money, a lot – or none at all. Here’s a list of 11 content calendars that will track and process your content, so you can focus on creating it.
Wunderlist is a great place to store your to-do list, with easy-to-navigate folders and the ability to comment and collaborate. It’s user friendly, and a great way to jot down and share topics as they come to mind. You can collaborate with anyone, and access from anywhere. The only downside is they don’t have a calendar view, or a spreadsheet view, so looking at the bigger picture is a little tough. The good news is, it’s free.
Trello’s user-friendliness and flexibility make it ideal for collaborating and keeping your production stream running smoothly. It’s visually appealing, allows you to put your content into moveable columns (say, from “drafts” to “published”), add comments and to-do lists, and collaborate with team members. We use Trello for all of our editorial planning, so we’ve created a free Trello content calendar template to get you started!
Co-schedule offers a great all-in-one content calendar which allows you to organize your content, build a consistent schedule, and collaborate with multiple users. It even integrates with Google Analytics to optimize your blogs as you publish. At $120 a month (for the team automation package, which allows 10 users), it’s pretty reasonable, and it’s a dedicated editorial calendar program highly specialized to serve a busy group’s content needs.
Kapost is a high-end platform fully dedicated to planning, executing, distributing, and analyzing your company’s full-funnel content. Highly customizable, Kapost’s software tracks your content marketing, and allows you to work solely within their platform. It’s particularly useful for large companies, and is the software used by IBM, Lenovo, and LinkedIn. As you might suspect, Kapost is very expensive, with pricing starting at $3500 a month.
Another high-end product, Marketing.ai was created for marketers, by marketers. Focused primarily on the editorial calendar, they’ve perfected their mission with a user-friendly, very high-powered tool. Marketing.ai offers unlimited calendars with multi-channel publishing, and integrates with programs like HubSpot and Google Analytics. Pricing options vary, but can run $750 a month.
Ranging from $200-$2400 a month, HubSpot has great options for those who are new to inbound marketing, as well as tenured marketing teams who need an advanced platform. As part of their regular membership, the marketing calendar is built right into their software. It allows you to schedule your content in advance, by day, week or month. You can color code it, and, of course, connect it to social media. Their analytics tool identifies which posts are generating the most traffic and when the best time to post is, so you can deliver the best-ranking content to the right people at the right time.
For those who don’t need the membership or the fees associated with it, HubSpot also offers a free content calendar download, through Google Sheets. It’s bare bones, isn’t connected to any analytics or social media, but has all the basics to help keep you organized. It connects as a Google Calendar which is versatile, accessible, and already set up to run as a calendar. According to Hubspot, “It’s kept our content team sane, agile, and transparent for quite some time,” and if it can work for them, it can likely work for you.
DivvyHQ’s sole purpose on this planet is to delivery a great content calendar, so they’ve gotten pretty good at it. They won the Audience Choice Award for the best content creation, workflow and experience platform at the Content Marketing World event for 2016 – they’re kind of a big deal. Their product offers unlimited shared calendars, a real-time dashboard, and direct publishing to social media. Their prices range from $25/month to $195/month (per user). If you’re looking for anything outside of the “free” range, this is one I would definitely try.
Gather Content simplifies workflow, and helps you organize your web content from one convenient dashboard. This is a great tool to streamline your production process, from draft to approval. What I like about Gather Content is the ability to fine tune individual pieces of content, breaking it down sentence by sentence if need be. Collaborators can track notes and comments, allowing authors to really bring clarity to the editorial process. It’s a great tool for collaborative content writing. Pricing ranges from $66-$216 a month.
Sometimes simpler is better, and setting your content calendar up in an Excel spreadsheet will give you ultimate control over your data fields. There are many companies who offer an editorial calendar template through Excel, such as Curata and BobAngus.com, but there’s nothing stopping you from creating your own. And of course, Excel is free, which is just the icing on the cake.
Starting at just $14 a month, Smartsheet has a great dashboard with tons of easy-access customization. From the main sheet, you have access to all of your editing tools, sharing functions, collaboration tools and notifications. It’s basically a super-charged to-do list, and is about as user friendly as they come.
If you produce content on a regular basis, it’s essential to have a content calendar to keep yourself organized. Each of these companies offer fine-tuned, collaborative options for content writers and marketing teams alike.